As procurement works to have more spend under management, convincing business units to give up control is one of today’s biggest headaches, especially in non-mandated environments. So, how can you sell procurement and create a campaign to build credibility and showcase the value you can add to their unit? Where do you begin to build and foster relationships with internal stakeholders? What types of collaborative efforts can you implement to work with them instead of against them? What are the best approaches to take against reluctant stakeholders? How do you reinforce the importance of “playing your position”?