ProcureCon Indirect East 2015 (past event)
February 11 - 13, 2015
Omni Orlando Resort, ChampionsGate, FL
Contact Us: 1.888.482.6012
Greg Antoniono
Director, Strategic Sourcing
WellPoint Health Network
Check out the incredible speaker line-up to see who will be joining Greg.
Download The Latest AgendaDay 1: (Practitioners Only Day): Mastering Procurement Operations
Monday, November 2nd, 2015
10:45 Marketing
Understand what makes marketing procurement truly different than other categories, and learn how to develop a true partnership with your company’s marketing organization.
• Understanding the role of the various primary stakeholders in a marketing engagement (marketing, procurement and agency) and the expectations of each
• Where are the big nuggets of opportunity – as you first enter the marketing category and as your involvement matures?
• What should procurement bring to the table and where does procurement falter?
• How can you ensure procurement for marketing KPIs relate to marketing goals and KPIs?
• How can you get marketing not just to realize procurement exists, but to also follow procurement’s rules?
• Sourcing, RFP and negotiating strategies for marketing suppliers